![]() ![]() ![]() Major update - targets significant new features and announcements for a new piece of content like TV series, movies and game releases.The main requirement is that no offer should be attached to the Event card, and a time limitation of the event is required. Events - this type of Promotional Content car is time limited for the app or game events happening at a particular time.Offers will have a time limitation of up to 28 days or indefinitely for some users. You will need to choose this option if you offer giveaways, store-wide discounts, bundles, and first-time order discounts. Offers - discounted offers or even free items attractive to your target audience.If you want to get the most out of it, you must choose the correct category.Ĭurrently, the following Promotional Content cards are available: ![]() What types of Promotional Content are available?īefore using the Promotional Content cards, you should understand the options available. We have no doubts that Promotional Content will be a very used feature and that many app marketers will experiment with it once it officially launches. Only available to Australia, Brazil, Canada, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Mexico, Russia, Taiwan, Turkey, UK, USĪvailability of Promotional Content features across Google Play and across the world Promotional Content location in Google Play Google Play users can see and experience Promotional Content across Play Store. Where is Promotional Content visible in Play Store? Google Play can show them to current and new potential app users. Other goals could be special discounts, sales and promotional deals. In a nutshell, Google Play Promotional Content is Google Play’s version o f Apple’s In-app events.Īpp marketers should mainly use Promotional Content to improve user engagement outside of the app and work on retaining the users. Google Play claims that “Promotional Content is self-service merchandising units in the Play Store that surface limited-time events, offers, and major updates for your app or game”. We expect that Google will soon release the new feature to all Play Store users, which means it is a perfect time to learn more about this new feature and how you can use it to grow your app. Promotional Content was in beta until recently, but registration was closed when writing this article. As a result, the app marketers will “improve their engagement, monetization and lifetime value”. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from different countries. Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. ![]()
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